Curvy, coming to you in 8 days
Due to the growing demand for Curvy chairs in the UK, Casala has reduced the lead times for the Curvy chair for this market. Through the ‘Quality on Demand” programme the chairs will be delivered within 8 days, this is much shorter than the standard lead time of 6 weeks. The new lead times are in effect from 6 September 2010.
Due to the ‘Quality on Demand’ programme Curvy can be used in projects that do not only require quality, but fast lead times as well. The plastic backrests and seats are available in 10 different colours, the fully upholstered model is available in black.
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Accessories like transport dollies, on which 45 chairs can be stacked, glides and writing tablets are also available through this programme.
About Curvy
In 2004 Curvy was added to the Casala product range. This successful chair has been awarded many international awards, like the NeoCon Chicago 2004. The variety in materials, matching accessories and models make Curvy a multi-functional chair programme. When fast lead times aren’t required, the Curvy programme offers even more options; chairs, barstools and bench seating in wood, plastic, upholstered or combinations thereof.
Due to its functionalities and design Curvy is a complete concept with unlimited possibilities. This and the excellent seating comfort make the Curvy chair suitable for application in large halls, cafeterias, waiting areas and as a visitors seat. Curvy has proved its worth in many projects over the world. Several universities and colleges have chosen to purchase Curvy, for example: Lancaster university. Also several of BBC’s locations are furnished with Curvy. |
Visit Casala at international trade fairs
During the next few months, Casala participates in several international trade fairs:
• CODE10 from 26th – 29th of August in Copenhagen
Denmark (stand. no. B3-174)
• Architect@Work, 15th & 16th of September in Ahoy
Rotterdam The Netherlands (stand. no. 183)
• 100% Design from 23rd – 26th September in London,
United Kingdom (stand. no. H86).
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We are showing our prestigious Lynx programme and other successful products from our collection. During Orgatec, 26th – 30th of October in Cologne Germany (stand 10.2, M.011-N.010) we will introduce several new chair and table programmes and our current products. We are looking forward to your visit during one of these fairs. |
Casala is participating in the Clerkenwell Design week
Clerkenwell Design Week is a three-day annual festival celebrating design's creative richness, its social impact and its power for change.
It will have its own 'residency' at the Farmiloe Building on St John Street. This is where Casala displays its newest products. The elegant building, once the home of Victorian lead and glass merchants George Farmiloe and Sons Ltd, has retained its Dickensian charm, with much of the characteristic office and warehouse space still intact.
It will house our pop-up design exhibition, featuring displays and installations from an array of international interior design and architecture suppliers. Come along, take a sneak peek at the latest in cutting edge design - and be inspired.
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Clerkenwell, the undisputed heart of design in London - itself acknowledged as design's global metropolis - is perfect for a design festival, where more than 60 design showrooms and a horde of design and architactural practises can be found amongst elegant greens and squares, historic architecture, cool pop-up clubs and shops, famous restaurants and funky bars.
The festival programme of seminars, workshops and debates tackles key issues from a design standpoint. Big design names and inspirational thought leaders will spearhead an event crammed with left-field thinking, off-the-wall performances and presentations to challenge all your preconceptions.
As well as exclusive UK product launches from leading design brands, there'll be everything you'd expect at a festival: street entertainment, music, food, exhibitions and parties... It's the ideal chance for creatives to network with clients in a relaxed yet intensively stimulating atmosphere.
It will excite, inspire, educate, inform and entertain. |
Casala at the Stockholm Furniture Fair 2010
From the 9th until the 13th of February, Casala exhibited at the Stockholm Furniture Fair. This fifth year surpassed previous years, both in the size of the stand and the amount of visitors. With our collection and our stand, which was over 60m², we were able to amaze the Scandinavian audience.
Especially the Lynx programme, with its integrated linking system, got a lot of attention and some visitors even called it the innovation of this fair. In addition to the Lynx programme we also presented the Curvy, Cobra and Feniks programmes.
Exhibiting on this fair was very important to Casala, over the past few years we have received a lot of interest from Scandinavia. Because of this interest Casala decided to invest in this market. How? Exhibiting at the Stockholm Furniture Fair is one example. Also Casala has appointed Jeroen Katuin as International Sales Manager. He is responsible for expanding Casala’s share in the Scandinavian market.
These images give you an impression of our stand.
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Lynx links further
Lynx, Casala’s hall chair with patented innovative linking system, is expanded with two new shell models. These new models are available from December 2009. The success of the first Lynx model lead to an expansion of the programme. Lynx is now available with three different shells, instead of one.
One system, three modelsProminent, elegant or slightly arched, these are the Lynx shell options. Emanating from these models are varieties with and without armrests, full upholstery, padded upholstery, synthetic or made of wood. Multiply this by the colour range of materials and fabrics, and a personalised chair appears, always in place.
All Lynx chairs are equipped with the patented linking system, the links are incorporated in the chairs. By only lifting the chair slightly, moving it somewhat to the left and placing it in the frame of another chair, the chairs are solidly linked. No additional handling or tools needed. Chairs and armchairs are also linkable with each other.
Genius in hallsLynx meets the new EU standards, DIN EN 14703, for hall chairs. The chair is honoured for not only the stability of the linking system, but also for the time it saves. In less then an hour, one person is able to decorate a hall with 800 linked chairs.
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Lynx, designed by Kommer Kors and Esquisse, was introduced two years ago. The chair was awarded the internationally acclaimed Red Dot Design Award in 2008. Shortly following the introduction Lynx developed into one of Casala’s best selling chairs. Many international projects are furnished with the Lynx chair, such as: Volkswagen, Shell, Corus, Messe Berlin and several courtrooms in Holland.
Onyx, the modern one
The Onyx programme is based on the shells of the Lynx chair. The expansion of shells applies also for the Onyx. Onyx is a modern chair for canteens and bars.
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Collection book
Casala have produced a collection book, our entire assortment has been collated in this catalogue in a well-organized way.
The reference images give an impression of the possibilities of the Casala programme. In the back you will find a complete overview of all specifications per product family.
The collection book is a handy reference book, as assistance for the design of every room; in congress halls and churches, in offices, at universities, at governments and in the social service sector.
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Sales-administration office UK
During the last 6 years the English and Irish market has been familiarized with Casala products. Previously Nomique Ltd was the exclusive importer for the UK and Ireland and distributed the Casala products via an extensive dealer network. In England, Casala obtained several prestigious projects like the Graduation Hall of Lancaster University and the furnishing of RIBA, the Royal Institute of British Architects.
To be able to serve the needs of the English market better Casala Limited has been founded. Casala Ltd is a sister company of the Dutch Casala Meubelen Nederland bv and the German Casala Objektmöbel GmbH. “In line with the potential of the English and Irish market there is the demand for it's own subsidiary. For this reason we decided to found a sales and administration office which is located nearby London” says René Wulterkens, Managing Director at Casala. Through our own subsidiary we can be of an even better service to our customers.
In agreement with Nomique, Casala has taken over the existing dealer network which consists of approximately 150 dealers. With this step Casala has taken an important step for the future growth of the brand.
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As of June 15th Casala will be present in its new sales office in Cliddesden, South-West of London.
The opening of the new sales-administration office in Cliddesden fits into the strategic plans of Casala that is realizing a strong international growth since 2004. In 2007 Casala opened it's German sales office in Germany where the organization recently has been expanded. Last month Casala finalized an agreement in France with a strong partner that opens up a dealer network of more than 100 dealers.
The full address of the English subsidiary is:
Casala Limited
The Black Barn
Farleigh Road, Cliddesden
Hampshire, RG 25 2 JL
United Kingdom
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Newcomer 2008
Last year Casala expanded its product range with a few new products: The newcomer Cobra, the space miracle on four legs; Lynx without armrests; Sina the inviting wooden chair; Sfinx the innovative linkable frame with a well designed shell and Onyx the modern restaurant chair. More information is available on our website.
| | Curvy in stock
In order to supply chairs with a shorter lead-time Casala has decided to hold 500 Curvy chairs in stock as of January 2009. It concerns the model 1288/00 seat and back in black plastic, without arms and with a chromed frame. The chairs are not fitted with linking system or glides. We can supply this basic Curvy model within 2 weeks. Our Casalino chairs are also available within 2 weeks.
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Vlietland Hospital Schiedam (NL)
The new Vlietland hospital in Schiedam (NL) has been furnished with Casala furniture. This project has been realised through a collaboration with Yield Project-furnishings.
The aspects functionality and flexibility played a prominent part in the decision making process of the hospital. For Casala are these aspects also no coincidences, they are deliberately integrated in the development and design of the Casala products.
For the waiting, visitors and patients areas the hospital selected Feniks XL, Feniks XL DeLuxe and Feniks Traverse bench seating. The restaurant area is furnished with Curvy chairs. The little ones are now sitting on Casalino Junior chairs.
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The hospital opened to the public at the end of December 2008. The Vlietland hospital became a hospital with a warm charisma and at the same time uses the latest technics in the medical field.
For Casala this is the 4th large hospital who opted for Casala furniture, other hospitals that have been furnished are Minden (D), Bolzano (IT) and Hillerød (DK).
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Trade Fairs 2009
In 2009 Casala will be present at the following fairs:
• International Furniture Fair Stockholm, 4 – 8 February
• 100% Design Rotterdam, 11 – 13 June
• CareConcept '09 Cologne, 17 – 19 June | | |
Red Dot for Lynx
Lynx has recently been awarded with the prestigious and international Red Dot Design Award.
With over 7.000 submissions from over 60 different countries in the category product design, communication design and design concept is the Red Dot Award the most renowned and biggest design competition in the world. Since 1955 a competent jury from the Design Centre Nordrhein Westfalen in Essen selects the most superb designs. For more information www.red-dot.de
| | Orgatec 2008
Orgatec 2008 has been a great succes for Casala. The newcomer Cobra, the space miracle on four legs; Lynx without armrests; Sina the inviting wooden chair; Sfinx the innovative linkable frame with a well designed shell and Onyx the modern restaurant chair are received with great enthusiasm. Many visitors from over the whole world have visited the Casala stand.
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A new corporate design
Casala renewed her corporate identity in 2008. All brochures and our website are designed according to this new corporate design. The result was not only
received with enthusiasm by ourselves, our customers, the jury of the iF-Awards 2008 felt likewise. The new marketing concept, developed by Factor Design, was awarded by them with an “IF communication design Award”.
| | Lynx receives 
DIN EN 14703
Since March 2008 the Lynx chair complies with the newest European Standard that specifies strength requirements and test methods for the links used on non-domestic seating. With this Lynx is one of the first chairs in the market that complies with the standard DIN EN 14703.
In the past Casala has always tried to be progressive in its innovation and development of products. These products often complied with the newest norms. In 2008 we are still as ambitious in developing our chairs to the newest regulations and norms. |
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